"To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their heart's content."
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Masaru Ibuka's mission statement for Sony, cited in: Mihaly Csikszentmihalyi (2004), Good Business: Leadership, Flow, and the Making of Meaning. p. 57
https://en.wikiquote.org/wiki/Masaru_Ibuka
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Masaru Ibuka
(井深 大 Ibuka Masaru; 11 April 1908 – 19 December 1997) was a Japanese electronics industrialist and co-founder of Sony.
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