"If one of the specific aspects of philosophical thought is to think about its own object in its extreme outcomes, another more radical notion must be introduced into its premises and methods: ‘artification’. Nothing is ‘art’ in itself. It becomes so through many factors: the way in which the author thinks about his own activity, the work of hermeneutic mediation to which it is subjected, its reception by the public and critics, the manipulation to which the mass media subject it, and the preservation of what has been done. It follows that art is all this set of actions and reactions, theories and initiatives, objects and stories, documents and materials of the most varied kind. (p. 45)"
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Mario Perniola
Mario Perniola (20 May 1941 – 9 January 2018) was an Italian philosopher, professor of aesthetics and author.
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