"LLMs cannot have first-hand experience. But users want it. LLMs are incentivized to reference sources that provide first-hand experience."
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Article on Search Engine Journal (30 July 2025)
https://en.wikiquote.org/wiki/Malte_Landwehr
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Malte Landwehr
Malte Landwehr (born September 23, 1986) is a German marketing executive, entrepreneur, and expert in search engine optimization (SEO). He is the Chief Product & Marketing Officer of Peec AI, a company focused on AI search analytics, and was previously Vice President of SEO at idealo, one of Europe’s leading price comparison platforms. Landwehr is known for his thought leadership on the impact of large language models on search, Generative Engine Optimization (GEO), and AI-driven content strateg
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