"Some of the challenges that we have had historically are political issues."
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Lilly Ajarova
(born in 1970) is a Ugandan conservationist and tourism expert. She currently serves as the Senior Presidential Advisor on Tourism in Uganda. Previously, she was the chief executive officer of the Uganda Tourism Board (UTB), the Ugandan government agency charged with promoting the country as a tourism destination, from January 2019 to March 2025. She was appointed to the UTB position on 10 January 2019.
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