"In order to win your audience over, avoid constantly throwing out ‘preachy’ content that directly tell the audience what to do. The onus rests on the content creators to package the content in a way that allows the audience choose what lesson they want to learn from it. It is our duty as content creators, film makers or story tellers to set the agenda for how we want to be perceived."
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A Quote from the 2018 Social Media Week on how to effect change with the content produced.
https://en.wikiquote.org/wiki/Kemi_Akindoju
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Kemi Akindoju
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