"It's just a perennial trap that CEOs fall into, which is that they ram their diary full of things that, if you really look hard, fall neither into the urgent, nor the important box. So, I love the little urgent and important matrix, it's kept me on the straight and narrow for a long time. If it's not urgent, or is unimportant, it just going to have to wait."
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Interview with Andrew White, podcast host, Leadership 2050 podcast series. October 27, 2021
https://en.wikiquote.org/wiki/Katherine_Garrett-Cox
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Katherine Garrett-Cox
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