"I think there is a profound and enduring beauty in simplicity. In clarity. In efficiency. True simplicity is derived …"

"The memory of how we work will endure beyond the products of our work."

"The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowled…"

"The more I learnt about this cheeky – almost rebellious – company, the more it appealed to me, as it unapologetically…"

"There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it…"

"I think so many of the objects we're surrounded by seem trivial. And I think that's because they're either trying to …"

"It's sad and frustrating that we are surrounded by products that seem to testify to a complete lack of care. That's a…"

"Being superficially different is the goal of so many of the products we see . . . rather than trying to innovate and …"

"Very often design is the most immediate way of defining what products become in people's minds."

"We have always thought about design as being so much more than just the way something looks. It's the whole thing: th…"