"In some respects, modern-day behavioural science can be construed as a derivative of the psychological school of behaviourism that gained prominence over a century ago with the work of American psychologist, John B. Watson. A rejection of the previously dominant introspectionist movement (whose focus was subjectivity and inner consciousness), Watson viewed the main goal of psychology to be the ‘prediction and control of behaviour.’ The paradigm of behaviourism concentrated exclusively on observables: the environmental stimuli that make a particular behaviour more or less likely, the overt behaviour itself, and the consequences of that behaviour (referred to as ‘reinforcement’ or ‘punishment’)."
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Atheists from the United StatesAcademics from the United StatesPsychologists from the United StatesUniversity of Chicago alumniPeople from South Carolina
Original Language: English
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Gary Sidley, "UK Technocrats Sharpen the Knives of Manipulation", Brownstone Institute (June 23, 2024)
https://en.wikiquote.org/wiki/John_B._Watson
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John B. Watson
(January 9, 1878 – September 25, 1958) was an American psychologist who popularized the scientific theory of behaviorism, establishing it as a psychological school. Watson advanced this change in the psychological discipline through his 1913 address at Columbia University, titled Psychology as the Behaviorist Views It. Through his behaviorist approach, Watson conducted research on animal behavior, child rearing, and advertising, as well as conducting the controversial "Little Albert" experiment
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