"The “animal rights movement” … is at once colossally powerful but ultimately hobbled by a weak spot both miniscule and fatal. … That colossal power emanates from hundreds of thousands of everyday activists who justifiably believe that conscientious consumers can, through a wide variety of measures, take gradual steps toward removing animal products from their diet. These true believers do the grunt work of activism: they hand out pamphlets, write books, blog, make documentaries, start campus veg societies, publish vegan recipes, open vegan food carts, work for animal sanctuaries, run veganic farms, and do basically anything they can to encourage consumers to contemplate the face on their plate. I consider myself a member of this noble tribe. The heel of the movement, by contrast, consists of a handful of radicals, mostly academics, who do little more than set an unrealistic benchmark of success … First, it seeks to eliminate all animal exploitation, in every realm of life, immediately, and without compromise or strategic capitulation; and second, it aims to eliminate all forms of oppression … The heel does not want the good, or even the better. It wants perfection."