"Institutional theory presents a paradox. Institutional analysis is as old as Emile Durkheim's exhortation to study 'social facts as things', yet sufficiently novel to be preceded by new in much of the contemporary literature."
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Paul J. DiMaggio and Walter W. Powell (1991) "Introduction," In P. J. DiMaggio and W. Powell (eds.) The New Institutionalism and Organizational Analysis, Chicago: University of Chicago Press. p. 1
https://en.wikiquote.org/wiki/Institutional_theory
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Institutional theory
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