"At a time when the United States is seeking ways to sustain its innovative edge, and when societies around the world are trying to build creative digital-age economies, Jobs stands as the ultimate icon of inventiveness, imagination, and sustained innovation. He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering. He and his colleagues at Apple were able to think differently. They developed not merely modest product advances based on focus groups, but whole new devices and services that consumers did not yet know they needed."
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Walter Isaacson, (1st edition 2011)
https://en.wikiquote.org/wiki/Innovation
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Innovation
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