"For [Adam] Smith, who wrote before the time of mass advertising and professional PR departments, the strategic creation of shared sentiments does not seem to be a major issue. Today, however, it seems that there is a growing imbalance between individuals and organizations that are extremely good at attracting sympathy and attention from others, with the help of high-quality training and professional advisors, and others who are unable to articulate their sentiments in a way that elicits sympathy from others. But the genuineness of sympathy of organizations and individuals that manufacture it can be doubted: their aim might be to initiate economic exchanges that the other party maybe would not agree to if it was not for the manufactured sentiments of those who offer these goods or services. The unequal ability to attract sympathy constitutes an imbalance of power in commercial societies that often aggravates the situation of those already disadvantaged in terms of human capital and material resources."
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Original Language: English
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Lisa Herzog, "The Community of Commerce," Philosophy and Rhetoric, vol. 46, no. 1 (2013), p. 82
https://en.wikiquote.org/wiki/Inequality_of_bargaining_power
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Inequality of bargaining power
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