"In our Sunday news. Without morning coffee. On the bus, in the airport, at the checkout line Sharing our day off from work, from school, illicit and delicious with us under the quilt. Or domestic company, our of the corner of the eye as we fold the laundry in front of the television. It may be a 5 A.M. addiction to the glittering promises of the infomercial: the latest in fat-dissolving pills, miracle hair restoration, make-up secrets of the stars. Or a glancing relationship while waiting at the dentist, trying to distract from the impending root canal. Or a luscious, shiny smile, a deliberate splurge, a can’t-wait-to-get-home-with-you devotion. A teen magazine: tips on how to dress, how to wear your hair, how to make him want you. A movie seen at the theater, still large and magical in the dark. The endless commercials and advertisements we believe we pay no attention to. Constant, everywhere, no big deal. Like the water in the goldfish bowl, barely noticed by inhabitants. Or noticed, but dismissed: “Eye Candy”-a harmless indulgence. They go down easily, in and out, digested and forgotten. Hardly able anymore to rouse our indignation. Just pictures."
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Original Language: English
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Sources
“In the Empire of Images: Preface to the Tenth Anniversary Edition”, p.xiii
https://en.wikiquote.org/wiki/Image
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