"Good sociology is sociological work that produces meaningful descriptions of organizations and events, valid explanat…"

"For any picture, ask yourself what question or questions it might be answering. Since the picture could answer many, …"

"Laymen learn to read photographs the way they do headlines, skipping over them quickly to get the gist of what is bei…"

"Photographers learn to interpret photographs in that technical way because they want to understand and use that ‘lang…"

"Even in the simplest societies, no two people learn quite the same cultural material; the chance encounters of daily …"

"Every part of the photographic image carries some information that contributes to its total statement; the viewer's r…"

"When a rule is enforced, the person who is supposed to have broken it may be seen as a special kind of person, one wh…"

"It is easily observable that different groups judge different things to be deviant. This should alert us to the possi…"

"There is little disagreement about what constitutes a healthy state of the organism. But there is much less agreement…"

"I … view deviance as the product of a transaction that takes place between some social group and one who is viewed by…"