"2 + 2 = 5-ism - caving in to a target marketing strategy aimed at oneself after holding out for a long period of time…"

"air family - describes the false sense of community experienced among coworkers in an office environment. (page 111)"

"anti-sabbatical - a job taken with the sole intention of staying only for a limited period of time (often one year). …"

"architectural indigestion - the almost obsessive need to live in a "cool" architectural environment. Frequently relat…"

"Armanism - after Giorgio Armani: an obsession with mimicking the seamlesss and (more importantly) controlled ethos of…"

"Bambification - the mental conversion of flesh and blood living creatures into cartoon characters possessing bourgeoi…"

"black dens - where Black Holes live; often unheated warehouses with Day-Glo spray painting, mutilated mannequins, Elv…"

"black holes - an X generation subgroup best known for their possession of almost entirely black wardrobes. (page 135)"

"bleeding ponytail - an eldery sold-out baby boomer who pines for hippie or pre-sellout days. (page 21)"

"101-ism - the tendency to pick apart, often in minute detail, all aspects of life using half-understood pop psycholog…"