"Over the few last decades, the rate of economic growth of the Chinese economy has been enormous compared to most,if not all,economies in developed countries. As a result, this growth has been evident in the film market, where by 2012 China became the second largest consumer of feature films in the world in terms of box office.During the same period, the USA market has faced stagnation or experienced little increase in terms of admissions. If this trend continues, China will surpass the USA as the world’s Number 1film market by 2020.The film market in China has grown four to five times faster than its GDP over the last decade (and its GDP is one of the fastest growing in the world)and the growth in the film market has been even more impressive. In fact, between 2005 and 2011, box office in China grew on average by 43% per year (50% over the 2008-2011 period), while the cinema market box office of the USA grew on average by just 2.2% annually (see Figure 5). The difference in the number of admissions is remarkable: while admissions grew on average by 15.6% annually in China between 2005 and 2011, in the USA market there was an annual average decrease of -1.4% (see Figure 6). This growth occurred despite the dramatic increase in ticket prices that occurred in China during this period. The average admission price in China multiplied 3.5 times, an increase of 253% between 2005 and 2011, whereas the average ticket price in the USA increased by only 23.8%."