"By way of providing a substitute for real—I mean intellectual—superiority, which is seldom to be met with, and intolerable when it is found, society has capriciously adopted a false kind of superiority, conventional in its character, and resting upon arbitrary principles,—a tradition, as it were, handed down in the higher circles, and, like a password, subject to alteration; I refer to bon-ton fashion. Whenever this kind of superiority comes into collision with the real kind, its weakness is manifest. Moreover, the presence of good tone means the absence of good sense."
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Arthur Schopenhauer, Counsels and Maxims, T. B. Saunders, trans., § 9
https://en.wikiquote.org/wiki/Fashion
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