"When Ed made his weekly call to the Trendex ratings service, he confirmed what he had suspected: Allen's show with Elvis had soundly beaten his, garnering a 20.2 rating with a 55.3% share (about 40 million viewers), compared with his own show's 14.8 rating and 39.7 % share (roughly 19 million). Within the week, he called Presley's manager, Colonel Tom Parker. It was time to make a deal. Colonel Parker, knowing he had Ed where he wanted him, extracted a whopping $50,000 for three appearances, far more than any previous Sullivan guest. On September 9, 1956, the camera would pull up at times to show only his upper torso. Yet the limited camera angle didn't dampen the effect —if anything, his facial expression, the abandon on his face, was more potent than even his gyrating hips. This was untamed beatific energy, the definition of charisma, a bolt of white-hot energy. The all-girl cheering section sounded like it was on the verge of storming the stage. Never before had so much female sexual desire been broadcast into so many American living rooms. The evening was a decisive ratings triumph, garnering a 43.7 Trendex rating, an 82.6% share, translating to some sixty million people, or about a third of the country— the largest television audience to date. Indeed, Elvis' performance of “Hound Dog” that night would be one of a small handful of moments that defined the decade."