"The next frontier for immersive storytelling may be your headphones, thanks to a new spatial audio platform that Vrai Pictures is set to unveil at SXSW next month. Traverse, as the platform is called, allows users to map their surroundings with the help of mobile augmented reality (AR) technology, and then explore immersive audio experiences in their own living rooms. One of the first experiences to be powered by the new platform is called “From Elvis in Memphis.” It allows users to experience his music by walking through a physical space, with Traverse's app making it spatially sound like they're in the studio with Elvis himself. In the middle of a performance, you can walk right up to him. You can also walk up to any of the other band members. The music suddenly shows a dimensionality that was always there but couldn't be experienced. It just needed the creative insight, the right platform, the tools, and the technology to be realized."
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Actors from MississippiAmerican country singersSinger-songwriters from the United StatesGuitarists from the United StatesGospel singers
Original Language: English
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Sources
Janko Roettgers, in an interview with Vrai Pictures founder Jessica Brillhart, as published by Variety, in an article entitled "Spatial Audio Application Traverse to Launch at SXSW With Immersive Elvis Experience", as published on their February 28, 2019 edition
https://en.wikiquote.org/wiki/Elvis_Presley
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Elvis Presley
film actor, singer, composer
1935 – 1977 · United States
(8 January 1935 – 16 August 1977) was an American singer, musician, and actor. Popularly known by his first name as "Elvis," as "The King of Rock and Roll" or simply as "The King," he is regarded as one of the most significant cultural figures of the 20th century.
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