"As a vocalist, Elvis Presley possessed the rare ability to give the melodramatic a genuine authenticity; it's easy to take Elvis Presley for granted and yes, we all know that Elvis had a huge role in defining rock in the beginning, but few of us really know what that means; but then there's that voice, which Elvis uses to cut through to the most complex meaning of the song — the meaning that the song's writers might not even know exists — and lay it bare. On "From Elvis In Memphis", he takes the longing sentiment in "Any Day Now" (1969), his voice lending it a certain buoyancy that most artists would never even think belongs, and in doing so he embeds a deceptively simple pop song with depth and mystery, all through inflection; a craftsman at heart, his experimentation didn't manifest itself in innovation, but in refinement of his already incomparable technique; as a result, "From Elvis In Memphis" documents what happens when an artist who instinctively personalizes the songs he sings decides to get even more personal; the outcome is raw, stripped of all pretense, and dedicated to the idea of the song, his voice bringing with it a grave amount of weight; if you want an indication of why Elvis deserves a place in current pop culture, pick up "From Elvis In Memphis"; the music speaks for itself; authenticity never goes out of style."