"Although many people have a hard time defining charisma, they believe they know it when they see it. Most will agree that certain historical leaders, say like Presidents Kennedy, FDR, Ronald Reagan and leaders of social movements, Martin Luther King, Jr., Gandhi, as well and celebrities like Elvis Presley all had charisma. But when it comes to the specific political leader that people support, charisma may be in the eye of the beholder. Charismatic leadership, as theorized by sociologist, Max Weber, was primarily in the relationship between leader and followers. According to Weber, certain followers are drawn to a particular leader and imbue that individual with charisma. An emotional bond forms between leaders and followers, and as long as the followers are happy with their chosen, charismatic leader, all is well. One thing is certain, however. In order to be considered charismatic an individual has to have the ability to connect with and “captivate” followers. So what is the common element that underlies charisma potential? It seems to be the ability to communicate emotionally to others – to be able to inspire them with emotions communicated nonverbally."