"Our first rule is, then, Know What You Want To Say. The second rule is, Say It. That is, do not begin by saying something else, which you think will lead up to what you want to say. I remember, when they tried to teach me to sing, they told me to "think of eight and sing seven." That may be a very good rule for singing, but it is not a good rule for talking, or writing, or any of the other things that I have to do. I advise you to say the thing you want to say. When I began to preach, another of my Nestors said to me, "Edward, I give you one piece of advice. When you have written your sermon, leave off the introduction and leave off the conclusion. The introduction seems to me always written to show that the minister can preach two sermons on one text. Leave that off, then, and it will do for another Sunday. The conclusion is written to apply to the congregation the doctrine of the sermon. But, if your hearers are such fools that they cannot apply the doctrine to themselves, nothing you can say will help them." In this advice was much wisdom. It consists, you see, in advising to begin, at the beginning, and to stop when you have done. Thirdly, and always, Use Your Own Language. I mean the language you are accustomed to use in daily life."