"If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses a…"

"The three main elements of public relations are practically as old as society: informing people, persuading people, o…"

"The best defense against propaganda: more propaganda."

"It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man."

"For the same reason I read the National Geographic, I like to see places I will never visit."

"The best place to find things: the public library."

"Goebbels [...] was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jew…"

"When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it…"

"When Napoleon said, "Circumstance? I make circumstance‚" he expressed very nearly the spirit of the public relations …"

"The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest."