"Academics get paid for being clever, not for being right."

"Serious accidents are frequently blamed on "human error." Yet careful analysis of such situations shows that the desi…"

"When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries …"

"Good design is also an act of communication between the designer and the user, except that all the communication has …"

"Technologists are not noted for learning from the errors of the past. They look forward, not behind, so they repeat t…"

"If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing…"

"Usability is not often thought of as a criterion during the purchasing process. Moreover, unless you actually test a …"

"When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure,…"

"The principle of visibility is violated over and over again in everyday things. In numerous designs crucial parts are…"

"People Propose, Science Studies, Technology Conforms."