"Clement Greenberg talked about the ideas or possibilities of painting in his — I think —, 'After Abstract Expressionism' article, and he allows a blank canvas to be an idea for a painting. It might not be a good idea, but it’s certainly valid. Yves Klein did the empty gallery. He sold air, and that was a conceptualized art, I guess."
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Frank Stella, in "Questions to Stella and Judd' by Bruce Glaser", in Art New 65 no. 5, (September 1966)
https://en.wikiquote.org/wiki/Clement_Greenberg
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Clement Greenberg
Clement Greenberg (January 16, 1909 – May 7, 1994) was an American art critic known for his advocacy of Abstract Expressionism.
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