"For the first time in history, hits and niches are on equal economic footing, both just entries in a database called …"

"The world of shelf space is a zero-sum game: One product displaces another."

"We are turning from a mass market back into a niche nation, defined now not by our geography but by our interests."

"In an era without the constraints of physical shelf space and other bottlenecks of distributions, narrowly targeted g…"

"A Long Tail is just culture unfiltered by economic scarcity."

"Talent is not universal but it is widely spread: Give enough people the capacity to create, and inevitably gems will …"

"Never underestimate the power of a million amateurs with keys to the factory."

"The Web is the ultimate marketplace of ideas, governed by the laws of big numbers."

"The ultimate cost reduction is eliminating atoms entirely and dealing only in bits."

"For a generation of customers used to doing their buying research via search engine, a company’s brand is not what th…"