"The first step is to measure whatever can easily be measured. This is OK as far as it goes. The second step is to disregard that which can't be easily measured or to give it an arbitrary quantitative value. This is artificial and misleading. The third step is to presume that what can't be measured easily really isn't important. This is blindness. The fourth step is to say that what can't be easily measured really doesn't exist. This is suicide."
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This quote about the appears in The Empty Raincoat (1994). Sometimes attributed to Handy but actually from 1971 and written by Daniel Yankelovich.
https://en.wikiquote.org/wiki/Charles_Handy
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Charles Handy
Charles Handy (25 July 1932 – 13 December 2024) was an Irish author/philosopher specialising in organisational behaviour and management. Among the ideas he advanced are the "portfolio worker" and the "Shamrock Organization" (in which professional core workers, freelance workers and part-time/temporary routine workers each form one leaf of the "Shamrock").
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