"‘We were alone. We tried to show it in some universities but unfortunately there also the faculty was hand in glove with a lot of anti-national activities and they also rejected our film. Then some students said we want to show this film outside on the street. On 18th March, in JNU, some five thousand students watched this film sitting on the ground, on the street actually, on trees, on terraces and on rooftops. Since then we have not stopped for a moment. This is the first time in the history of world cinema that a film has been shown to so many students and people before the release. Does any manufacturer go out sampling his product, free, before the formal launch of the product? People are generally scared…What happens if my film gets badmouthed, what if people criticize it on social media, then I am doomed. The biggest of the stars will never do that. Second thing, any filmmaker worth his salt will never allow his film to be screened in halls, auditoriums, in amphitheatres, outdoors on streets with thousands of mobile phones ready for piracy. We’ve had screenings with bad sound systems, we’ve shown it right on the wall of a university because there was a lot of wind and the screen was flying like a kite. We have shown this film in places where one channel had conked off."