"Bruce Barton's advertising career started quite accidentally. One of Collier's clients, the Harvard Classics "Dr. Elliot's Five-Foot Shelf of Books," had traditionally been sold on double page spreads. At the last minute, the pressroom man told Barton that he had an extra quarter page left to fill. Barton tore a page out of one of the classics, and asked his readers, "This is Marie Antoinette riding to her death. Have you ever read her tragic story?" Barton had created a unique benefit for his readers — cultural enrichment in less than fifteen minutes a day — and this simple idea sold over 400,000 sets of the classics."
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Businesspeople from the United StatesNon-fiction authors from the United StatesMembers of the United States House of RepresentativesRepublican Party (United States) politiciansPeople from Tennessee
Original Language: English
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Sources
Steven Fox in The Mirror Makers : A History of American Advertising and Its Creators (1984)
https://en.wikiquote.org/wiki/Bruce_Fairchild_Barton
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Bruce Fairchild Barton
Bruce Fairchild Barton (5 August 1886 – 5 July 1967) was an American author, advertising executive, and Republican politician. He represented Manhattan in the U.S. House of Representatives from 1937 to 1941.
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