"There are times when a company’s know-how, product range, and labor relations are in harmony with the world around it. The business situations are familiar, the company is well organized, and employees are trained and prepared. During those times, managers do not need to develop and implement new ideas. Their job is to allocate resources to promote growth and development, channeling capital and people to the parts of the organization best positioned to benefit from the current state of affairs. Those parts of the organization then become larger, better established, and more powerful."
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Arie de Geus
Arie P. de Geus (born 1930) is a Dutch business executive and business theorist, who was the head of Shell Oil Company's Strategic Planning Group and is a public speaker. De Geus made seminal contributions to the concept of the learning organization.
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