"What you do today may not be what you do tomorrow."

"Do your homework and know what the rules of engagement are."

"Employers benefit when they have employees with strong personal brands."

"It’s a symbiotic relationship, or it can be."

"The biggest mistake people make in trying to tell their story is that they don’t."

"They think, ‘People know me."

"They’ll get it!’ The answer is no, they absolutely won’t."

"Don’t wait for someone to shine a light on you."

"Make your own spotlight."

"The people in your network who are invaluable assets to your career."