"Northcliffe was...a potent force, and proved again and again a powerful factor, compelling the Government to recognise public opinion on war issues. But that was not his ideal. He desired to hold high office, and his associates told him they believed he would attain to a War Premiership. Whatever the political world may think of Northcliffe, one fact can never be disputed. He was the greatest figure who ever strode down Fleet Street. He had created the character, type and temper of every newspaper which he owned and there have been few changes of importance in Fleet Street since he left. He established his conceptions of journalism, not only by the direct influence which he brought to bear on that part of the Press he controlled, but indirectly by the example which he set to his competitors."
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Lord Beaverbrook, Politicians and the War, 1914–1916 (1928), p. 99
https://en.wikiquote.org/wiki/Alfred_Harmsworth%2C_1st_Viscount_Northcliffe
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Alfred Harmsworth, 1st Viscount Northcliffe
Alfred Charles William Harmsworth, 1st Viscount Northcliffe (15 July 1865 – 14 August 1922), was a British newspaper and publishing magnate. As owner of the Daily Mail and the Daily Mirror, he was an early developer of popular journalism, and he exercised vast influence over British popular opinion during the Edwardian era. Lord Beaverbrook said he was "the greatest figure who ever strode down Fleet Street." About the beginning of the 20th century there were increasing attempts to develop popula
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