"If Northcliffe's unbridled publicity shocked Washington, it did much to make the country understand the meaning and demands of belligerency and without annoying it, for to the American public Northcliffe was not a high official behaving improperly, but a great and friendly English newspaper proprietor talking sense, though sometimes unpalatable sense, in striking phrases. He was thus able to impress upon the popular mind the great part played by the British in the war, a part which the French and the Italians were doing their best to belittle both in official Washington and in the Press, so as to strengthen their claim for American supplies and money."
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Arthur Willert, The Road to Safety: A Study in Anglo-American Relations (1953), p. 111
https://en.wikiquote.org/wiki/Alfred_Harmsworth%2C_1st_Viscount_Northcliffe
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Alfred Harmsworth, 1st Viscount Northcliffe
Alfred Charles William Harmsworth, 1st Viscount Northcliffe (15 July 1865 – 14 August 1922), was a British newspaper and publishing magnate. As owner of the Daily Mail and the Daily Mirror, he was an early developer of popular journalism, and he exercised vast influence over British popular opinion during the Edwardian era. Lord Beaverbrook said he was "the greatest figure who ever strode down Fleet Street." About the beginning of the 20th century there were increasing attempts to develop popula
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