"Dear Lord Northcliffe,—At a meeting of the Executive Committee of the Labour Party held to-day to review the situation arising out of the recent general election, I was instructed to tender you the thanks of the Committee on your generous offer of the free and uncontrolled use of the daily column in the Daily Mail during the period of the election. The Committee recognize the value of the opportunity afforded the Labour Party to place its policy before the large section of the public represented by the readers of your paper, and they appreciate the spirit of fair play which prompted you to place the space at the disposal of a party which is at present so seriously handicapped by the non-existence of an official Labour daily newspaper."
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Arthur Henderson to Northcliffe (3 January 1919), quoted in Reginald Pound and Geoffrey Harmsworth, Northcliffe (1959), pp. 688-689
https://en.wikiquote.org/wiki/Alfred_Harmsworth%2C_1st_Viscount_Northcliffe
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Alfred Harmsworth, 1st Viscount Northcliffe
Alfred Charles William Harmsworth, 1st Viscount Northcliffe (15 July 1865 – 14 August 1922), was a British newspaper and publishing magnate. As owner of the Daily Mail and the Daily Mirror, he was an early developer of popular journalism, and he exercised vast influence over British popular opinion during the Edwardian era. Lord Beaverbrook said he was "the greatest figure who ever strode down Fleet Street." About the beginning of the 20th century there were increasing attempts to develop popula
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