"This study was designed to examine the portrayal of women in advertisements in a general interest magazine (i.e., Time) and a women's fashion magazine (i.e., Vogue) over the last 50 years. The coding scheme used for this analysis was based on the one developed by sociologist Erving Goffman in the 1970s, which focuses primarily on the subtle and underlying clues in the picture content of advertisements that contain messages in terms of (stereotypical) gender roles. The results of this study show that, overall, advertisements in Vogue, a magazine geared toward a female audience, depict women more stereotypically than do those in Time, a magazine with the general public as a target audience. In addition, only a slight decrease in the stereotypical depiction of women was found over time, despite the influence of the Women's Movement."
Quote Details
Added by wikiquote-import-bot
Unverified quote
0 likes
Original Language: English
Available Languages (1)
Sources
Lindner, K. (2004). "Images of women in general interest and fashion magazine advertisements from 1955 to 2002", Sex Roles, 51, p. 409.
https://en.wikiquote.org/wiki/Advertising
Revision History
No revisions have been submitted for this quote.
Categories
Advertising
67 quotes on TrueQuotesView all quotes by Advertising →
Related Quotes
"You may be unaware of where your messages are showing up and what content your brand is living next to," said Jon Kle…"
"The power of advertising to persuade, manipulate, and shape behavior has long been recognized. Bretl and Cantor (1988…"
"Research on women in print advertisements has shown that pictures of women's bodies and body parts ("body-isms") appe…"
"For the next few months, I kept noticing ads that demeaned women in popular magazines as well as in The Lancet. “Adve…"
"Free speech is meaningless if the commercial cacophony has risen to the point where no one can hear you."
"Society drives people crazy with lust and calls it advertising."
"The heart is a muscle," Bigend corrects. "You 'know' in your limbic brain. The seat of instinct. The mammalian brain.…"
"Give them quality. That's the best kind of advertising in the world."
"Advertising, in fact, is the main storyteller of our society. The right question to ask is not whether this or that a…"
"This study examined whether exposure to TV ads that portray women as sex objects causes increased body dissatisfactio…"