"So, recently, though it wasn’t reported here, there were negotiations with Australia to establish what’s called a free trade agreement.... The negotiations were held up for some time because the United States was objecting to Australia’s highly efficient health care system. ... Why was the U.S. objecting to the Australian system? Well, because the Australian system is evidence-based... They have to provide evidence that the drug actually does something, that it is better than some cheaper thing that’s already on the market. That evidence-based approach, the U.S. negotiators argued, is interference with free markets, because corporations must have the right to deceive... The claim itself is kind of amusing, I mean, even if you believe the free market rhetoric for a moment. The main purpose of advertising is to undermine markets. If you go to graduate school and you take a course in economics, you learn that markets are systems in which informed consumers make rational choices. That’s what’s so wonderful about it. But that’s the last thing that the state corporate system wants. It is spending huge sums to prevent that."
Quote Details
Added by wikiquote-import-bot
Unverified quote
0 likes
Original Language: English
Available Languages (1)
Sources
Noam Chomsky, Interviewed at 25th anniversary of the International Relations Center in Santa Fe, New Mexico, January 26, 2005
https://en.wikiquote.org/wiki/Advertising
Revision History
No revisions have been submitted for this quote.
Categories
Advertising
67 quotes on TrueQuotesView all quotes by Advertising →
Related Quotes
"You may be unaware of where your messages are showing up and what content your brand is living next to," said Jon Kle…"
"The power of advertising to persuade, manipulate, and shape behavior has long been recognized. Bretl and Cantor (1988…"
"Research on women in print advertisements has shown that pictures of women's bodies and body parts ("body-isms") appe…"
"For the next few months, I kept noticing ads that demeaned women in popular magazines as well as in The Lancet. “Adve…"
"Free speech is meaningless if the commercial cacophony has risen to the point where no one can hear you."
"Society drives people crazy with lust and calls it advertising."
"The heart is a muscle," Bigend corrects. "You 'know' in your limbic brain. The seat of instinct. The mammalian brain.…"
"Give them quality. That's the best kind of advertising in the world."
"Advertising, in fact, is the main storyteller of our society. The right question to ask is not whether this or that a…"
"This study examined whether exposure to TV ads that portray women as sex objects causes increased body dissatisfactio…"