Sophie Goldschmidt

"It’s always nice to be recognised, but I think it’s a recognition for all the good work that the organisation is doing."

"I was a tennis player growing up, that was my obsession. I came on a tennis scholarship to the US and then ended up graduating and doing a masters (in sports management and business)."

"There’s been learnings from all of the roles. My learning has been there are many more similarities and synergies than there are differences. I wanted to take this job because I felt I could make a positive impact right out of the gate,"

"Where I've sort of focused my attention is on the marketing and commercial side. We needed to generate more revenue, so that we could invest in our athletes and sports and new initiatives."

"Driving commercial interest and marketing appeal is absolutely vital because we're dependent on ourselves to generate revenue"

"Last season, we had our best season ever on the snow across all of our sports, and we had record revenues and marketing growth. And I hope this season we will see more of the same. I'm pleased about the progress that we're making, but we still have have a long way to go."

"I look at it as a very virtuous circle. The more participants and fans we can engage with via our clubs and other programs at the grassroots level ultimately brings more strength to the pipeline and the development side of the sport, which ultimately should lead to even more success at the elite level."

"I think that further engagement of broadening the base and providing the right support ultimately leads to more commercial interest, as well, from brands and donors and others."