Rachel Elnaugh

"Women in business have just got so much positive energy and determination. It’s almost scary because they know exactly where they are going and nothing can stop them. Almost having a no-holds barred approach, nothing can stop them achieving what they want"

"Everyone you speak to wants to run a business. It’s interesting, but everyone thinks ‘Yes, I could have done that’, or ‘One day I’m going to do that’, but not all people have got the guts to leave their job or put their savings in so it becomes a pipedream that they talk about, but you can tell they will never actually do it. So I think there is a little bit of resentment. All those people are secretly hoping that it will fail because it makes them feel better about the fact that they are still in their secure jobs."

"I did have a lot of determination. I think you can get to a point of say eighteen months old, or maybe a year – which I think is a real danger point, because that’s when you have spent all your money – and it’s not working and a lot of your initial enthusiasm and optimism has just been ground down. I am quite good at reinventing my energy, so whilst I can get very depressed, the next day I suddenly think ‘Right, I’m going to fight this and keep going’."

"Keep innovating and pushing the business forward because also as we found lots of competitors start cropping up and they just relentlessly copy everything you do without really bothering that they are not being different. If you just stayed the same then all of your work would be washed away so I think it’s important to keep innovating."