Penny James

"If you are losing your hair, I suggest seeing a trichologist to find out why. You can also go to the doctor and get the necessary blood tests to show what you might be deficient in. It may be as simple as low iron or vitamin D. Once you’ve been given the right advice, you can start caring for your health and your hair. For example, the Serene Scalp Densifying Collection was created to help those with fragile, thinning hair, add fullness, density and volume back to their strands."

"In humid environments, try to stay away from using scalp oil too frequently. If you have to use it, do so only once a week, wash it out, and do not keep it on the scalp. In very humid conditions, the oil creates a barrier, and the scalp’s natural microbiome will become unbalanced"

"Trends are now focusing on anti-aging for the scalp. Scalp aging can be caused by many factors, one being oxidative stress. People are now realizing that their scalp is an extension of the skin on their face, so the hair care and scalp care market will begin to draw inspiration from skincare treatments that target oxidative stress and apply similar ingredients and ideas to products for the scalp and hair."