Karolina Stallwood

"Exclusivity is key to us. We need to justify every single penny of the taxpayers’ money. I’m not opposed to second windows, but when we do choose second windows, we do so with great care. There has to be a strategic purpose for us to choose them."

"We’ve had great successes in what we call Brit crime (British crime)—Happy Valley, Sherwood, Shetland, Vera, all of those shows. Even though the target audience is a little bit older, the great thing about those shows is that they work both on linear and on SVT Play. I call Brit crime our “bread and butter.” We’re always on the lookout for the next big, long-running Brit crime series."

". It’s been like this for quite a long time now, but the Nordics are quite far ahead with how the audience behaves. It’s a very picky audience, there’s a lot of content, and there’s also a high willingness to pay for content. So, we need to try to understand which need we fill for them as public-service"

"It sounds so cliche to say, but it has to be must-see television. That’s what we look for all the time. We need big, high-quality shows with great talent. But being public-service, we also have the luxury to try new and innovative formats with new talent."