Jacques Ellul

"No technique is possible when men are free. When technique enters into the realm of social life, it collides ceaselessly with the human being to the degree that the combination of man and technique is unavoidable, and that technical action necessarily results in a determined result. Technique requires predictability and, no less, exactness of prediction. It is necessary, then, that technique prevail over the human being. For technique, this is a matter of life or death. Technique must reduce man to a technical animal, the king of the slaves of technique. Human caprice crumbles before this necessity; there can be no human autonomy in the face of technical autonomy. The individual must be fashioned by techniques, either negatively (by the techniques of understanding man) or positively (by the adaptation of man to the technical framework), in order to wipe out the blots his personal determination introduces into the perfect design of the organization."

"This is why there is such an incredible stress on information in our schools. The important thing is to prepare young people to enter the world of information, able to handle computers, but knowing only the reasoning, the language, the combinations, and the connections between computers. This movement is invading the whole intellectual domain and also that of conscience. … What is at issue here is evaluating the danger of what might happen to our humanity in the present half-century, and distinguishing between what we want to keep and what we are ready to lose, between what we can welcome as legitimate human development and what we should reject with our last ounce of strength as dehumanization. I cannot think that choices of this kind are unimportant."

"Technique shapes an aristocratic society, which in turn implies aristocratic government. Democracy in such a society can only be a mere appearance. Even now, we see in propaganda the premises of such a state of affairs. When it comes to state propaganda, there is no longer any question of democracy."

"Anarchism can teach Christian thinkers to see the realities of our societies from a different standpoint than the dominant one of the state. What seems to be one of the disasters of our time is that we all appear to agree that the nation-state is the norm. … Whether the state be Marxist or capitalist, it makes no difference. The dominant ideology is that of sovereignty."

"If people lose their motive for living, two things can happen. It only seldom happens that they can accept that fact. In that case, they develop suicidal tendencies. Either they try to find refuge in diversion. We’ve already discussed this. Or they become depressed and begin swallowing medicines. So if people become aware of their situation they react to it in ways of what usually happens in Western society: they become depressed and discouraged. So they just don’t think about their situation and simply carry on. They drive faster and faster. Never mind where, as long as it’s fast."

"I can very well say without hesitation that all those who have political power, even if they use it well have acquired it by demonic mediation and even if they are not conscious of it, they are worshippers of diabolos."

""Righteous Abel," says Matthew [23:34-45]. What luck! So there is a righteous race! No such thing: Abel dies leaving no children, a fact full of meaning. He is unable to transmit his righteousness."

"The will of the world is always a will to death, a will to suicide. We must not accept this suicide, and we must so act that it cannot take place."

"In point of fact there are a certain number of values and of forces which are of decisive importance in our world civilization: the primacy of production, the continual growth of the power of the State and the formation of the National State, the autonomous development of technics, etc. These, among others — far more than the ownership of the means of production or any totalitarian doctrine — are the constitutive elements of the modern world. So long as these elements continue to be taken for granted, the world is standing still."

"People think that they have no right to judge a fact — all they have to do is to accept it. Thus from the moment that technics, the State, or production, are facts, we must worship them as facts, and we must try to adapt ourselves to them. This is the very heart of modern religion, the religion of the established fact, the religion on which depend the lesser religions of the dollar, race, or the proletariat, which are only expressions of the great modern divinity, the Moloch of fact."

"The first builder of a city was Cain."

"Cain is completely dissatisfied with the security granted to him by God, and so he searches out his own security. ... He will satisfy his desire for eternity by producing children, and he will satisfy his desire for security by creating a place belonging to him, a city."

"Cain has built a city. For God's Eden he substitutes his own, for the goal given to his life by God, he substitutes a goal chosen by himself."

"The Scriptures ... tell us what man wanted to do when he created the city, what he was hoping to conquer, what he thought to establish. And this narrative of the origin of the city is essential, for we see there in its purest state, and expressed simply, the feelings of the builders. Such feelings are no longer evident in our modern day when the prodigious complexity of the world hides the simple plans of the never-changing human heart."

"There remains the problem of Goebbels' reputation. He wore the title of Big Liar (bestowed by Anglo-Saxon propaganda) and yet he never stopped battling for propaganda to be as accurate as possible. He preferred being cynical and brutal to being caught in a lie. He used to say: "Everybody must know what the situation is." He was always the first to announce disastrous events or difficult situations, without hiding anything. The result was a general belief between 1939 and 1942 that German communiqués not only were more concise, clearer and less cluttered, but were more truthful than Allied communiqués (American and neutral opinion) — and, furthermore, that the Germans published all the news two or three days before the Allies. All this is so true that pinning the title of Big Liar on Goebbels must be considered quite a propaganda success."

"Cain is not the city and Abel is not the country; but the relationship between them also illuminates ... the relationship between the city and the country. ... The city was, from the day of its creation, incapable, because of the motives behind its construction, of any other destiny than that of killing the country, where God put man to enable him to live his life as best he could."

"The city is not just a collection of ramparts with houses, but also a spiritual power. ... It is capable of directing and changing a man's spiritual life. It brings its power to bear in him and changes his life."

"Man's power is first of all the result of hardening his heart against God: man affirms that he is strong, conquers the world, and builds cities."

"Urban civilization is warring civilization."

"The social group which the city represents is so strong that it draws men into sin which is hardly personal to them, but from which they cannot dissociate themselves even if they so desire. Individual virtues are engulfed by the sin of the city."

"Freedom is completely without meaning unless it is related to necessity, unless it represents victory over necessity."

"Our civilization is first and foremost a civilization of means; in the reality of modern life, the means, it would seem, are more important than the ends."

"Journalistic content is a technical complex expressly intended to adapt man to the machine."

"A principal characteristic of technique … is its refusal to tolerate moral judgments. It is absolutely independent of them and eliminates them from its domain. Technique never observes the distinction between moral and immoral use. It tends on the contrary, to create a completely independent technical morality. Here, then, is one of the elements of weakness of this point of view. It does not perceive technique's rigorous autonomy with respect to morals; it does not see that the infusion of some more or less vague sentiment of human welfare cannot alter it. Not even the moral conversion of the technicians could make a difference. At best, they would cease to be good technicians. This attitude supposes further that technique evolves with some end in view, and that this end is human good. Technique is totally irrelevant to this notion and pursues no end, professed or unprofessed."

"It is not true that the perfection of police power is the result of the state’s Machiavellianism or of some transitory influence. The whole structure of society of society implies it, of necessity. The more we mobilize the forces of nature, the more must we mobilize men and the more do we require order."

"No technique is possible when men are free. … Technique requires predictability and, no less, exactness of prediction. It is necessary, then, that technique prevail over the human being. … The individual must be fashioned by techniques … in order to wipe out the blots his personal determination introduces into the perfect design of the organization."

"True technique will know how to maintain the illusion of liberty, choice, and individuality; but these will have been carefully calculated so that they will be integrated into the mathematical reality merely as appearances!"

"Science brings to the light of day everything man had believed sacred. Technique takes possession of it and enslaves it."

"But if technique demands the participation of everybody, this means that the individual is reduced to a few essential functions which make him a mass man. He remains 'free', but he can no longer escape being a part of the mass. Technical expansion requires the widest possible domain. In the near future not even the whole earth may be sufficient."

"...there is a limited elite that understands the secrets of their own techniques, but not necessarily of all techniques. These men are close to the seat of modern governmental power. The state is no longer founded on the 'average citizen', but on the ability and knowledge of this elite. The average man is altogether unable to penetrate technical secrets or governmental organization and consequently can exert no influence at all on the state."

"There are different forms of anarchy and different currents in it. I must, first say very simply what anarchy I have in view. By anarchy I mean first an absolute rejection of violence. Hence I cannot accept either nihilists or anar­chists who choose violence as a means of action."

"Sport is linked with the technical world because sport itself is a technique. The enormous contrast between the athletes of Greece and those of Rome is well known. For the Greeks, physical exercise was an ethic for developing freely and harmoniously the form and strength of the human body. For the Romans, it was a technique for increasing the legionnaire’s efficiency. The Roman conception prevails today."

"The individual, by means of the discipline imposed on him by sport, not only plays and finds relaxation from the various compulsions to which he is subjected, but without knowing it trains himself for new compulsions. … Training in sports makes of the individual an efficient piece of apparatus which is henceforth unacquainted with anything but the harsh joys of exploiting his body and winning."

"Sport carries on without deviation the mechanical tradition of furnishing relief and distraction to the worker after he has finished his work proper so that he is at no time independent of one technique or another. In sport the citizen of the technical society finds the same spirit, criteria, morality, actions and objectives—in short, all the technical laws and customs—which he encounters in office or factory."

"The individual who is the servant of technique must be completely unconscious of himself."

"People used to think that learning to read evidenced human progress; they still celebrate the decline of illiteracy as a great victory; they condemn countries with a large proportion of illiterates; they think that reading is a road to freedom. All this is debatable, for the important thing is not to be able to read, but to understand what one reads, to reflect on and judge what one reads. Outside of that, reading has no meaning (and even destroys certain automatic qualities of memory and observation). But to talk about critical faculties and discernment is to talk about something far above primary education and to consider a very small minority. The vast majority of people, perhaps ninety percent, know how to read, but do not exercise their intelligence beyond this. They attribute authority and eminent value to the printed word, or, conversely, reject it altogether. As these people do not possess enough knowledge to reflect and discern, they believe — or disbelieve — in toto what they read. And as such people, moreover, will select the easiest, not the hardest, reading matter, they are precisely on the level at which the printed word can seize and convince them without opposition. They are perfectly adapted to propaganda."

"Propaganda tries to surround man by all possible routes in the realm of feelings as well as ideas, by playing on his will or on his needs, through his conscious and his unconscious, assailing him in both his private and his public life. It furnishes him with a complete system for explaining the world, and provides immediate incentives to action. We are here in the presence of an organized myth that tries to take hold of the entire person. Through the myth it creates, propaganda imposes a complete range of intuitive knowledge, susceptible of only one interpretation, unique and one-sided, and precluding any divergence. This myth becomes so powerful that it invades every arena of consciousness, leaving no faculty or motivation intact. It stimulates in the individual a feeling of exclusiveness, and produces a biased attitude."

"Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world."

"In the midst of increasing mechanization and technological organization, propaganda is simply the means used to prevent these things from being felt as too oppressive and to persuade man to submit with good grace. When man will be fully adapted to this technological society, when he will end by obeying with enthusiasm, convinced of the excellence of what he is forced to do, the constraint of the organization will no longer be felt by him; the truth is, it will no longer be a constraint, and the police will have nothing to do. The civic and technological good will and the enthusiasm for the right social myths — both created by propaganda — will finally have solved the problem of man."

"First of all, modern propaganda is based on scientific analyses of psychology and sociology. Step by step, the propagandist builds his techniques on the basis of his knowledge of man, his tendencies, his desires, his needs, his psychic mechanisms, his conditioning — and as much on social psychology as on depth psychology. He shapes his procedures on the basis of our knowledge of groups and their laws of formation and dissolution, of mass influences, and of environmental limitations. Without the scientific research of modern psychology and sociology there would be no propaganda, or rather we still would be in the primitive stages of propaganda that existed in the time of Pericles or Augustus."

"The most favorable moment to seize a man and influence him is when he is alone in the mass. It is at this point that propaganda can be most effective."

"Propaganda must be total. The propagandist must utilize all of the technical means at his disposal — the press, radio, TV, movies, posters, meetings, door-to-door canvassing. Modern propaganda must utilize all of these media. There is no propaganda as long as one makes use, in sporadic fashion and at random, of a newspaper article here, a poster or a radio program there, organizes a few meetings and lectures, writes a few slogans on walls: that is not propaganda."

"The aim of modern propaganda is no longer to modify ideas, but to provoke action."

"Propaganda does not aim to elevate man, but to make him serve."

"Hate, hunger, and pride make better levers of propaganda than do love or impartiality."

"...because of the myth of progress, it is much easier to sell a man an electric razor than a straight-edged one."

"Having analyzed these traits, we can now advance a definition of propaganda — not an exhaustive definition, unique and exclusive of all others, but at least a partial one: Propaganda is a set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulations and incorporated in an organization."

"It is because we know that we are going forward to life and resurrection that we must purify ourselves in order that we may be presented holy and faultless. This purification, of course, is not just ritual or moral. It is purification from the stains of the world. It will manifest itself in our freedom with regard to the things of the world. This is why hope and freedom are so often related in the texts. The hope which binds us to the risen Christ by a full and actual bond is precisely that which allows us to reject the validity of the secular powers."

"There is no concrete possibility at all of disengagement from social, political, and economic determinations. The only freedom man has is to recognize these and to recognize that he is determined by them. The first act of freedom is a recognition of necessity, not theoretically, but with a personal reference, and an attempt to put this recognition to work by trying to assess necessity, to discover its meaning and significance. To face up to the necessity that is seen at work in oneself, to perceive that I myself obey necessity, and to consider the implications of this—this act of recognition is an act of freedom."

"I describe a world with no exit, convinced that God accompanies man throughout his history."