Elizabeth F. Churchill

"Well, I think the environment, the milieu within which we do our work as people who care about the human-centered design of technologies, platforms, products and services, long-term value, sustainable engagement, all of the things that we care about, the mil within which we sit and we work is very important."

"So the things I think about are what are the tools that we use both for production of experiences, you know, the building of an app, the building of a service, the service design model, but also the evaluation."

"How do we, once something is launched, how do we evaluate what to improve for whom and how and in what timeframe? So the entire sort of design process from initiation through needs finding to prototyping to product innovation, to implementation potentially at scale, to looking at the product or platform that is established."

"How do we understand where we’re getting it right and for whom and where we’re not and where we want to invest."

"How do you get the data you need to make a persuasive argument with examples that can actually mean that we have long-term high value, sustainable experiences for people."

"I started working in HCI when I started building “programmable user models”, what we affectionately called “PUM”s."

"There are always challenges when one is a member of a minority, and that is doubled when that minority is not the one which has had the institutionalized power for generations"

"I have faced challenges. I am thankful that in my personal situation I haven’t had too many really challenging issues, but it is always a struggle."

"I am happy that all around me there is growing awareness that there are many ways to be effective. Traits typically associated with being socialized as a woman are being recognized as positive now."

""If you give designers and developers better tools, and address what they need to make great products, then you give them the space to be more creative and to spend more time thinking about who they are designing and developing for,” she says.“They can then be focused on the impact and outcome of what they are building.”"

"“I am a big fan of understanding people and I’d say every step along [my career] has been motivated by understanding more deeply how people act and interact.""

""I have been called the David Attenborough of technology design.”"

"We see negative results of technology because not enough weight was put on the potential social impacts when evaluating the technology’s potential. A challenge, in the positive sense, is trying to get people to understand that any technology that’s designed and then released is a socially impactful technology, as well as a deep technical achievement."