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April 10, 2026
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"New religions are like weeds in our garden. Society’s gardeners will attempt to pull out weeds to make room for cultured plants and familiar religions. However, some weeds may be cherished flowers in other lands, and those deemed “invasive” might be edible or have healing properties."
"The largest group of New Religious Movements – both in numbers of individual groups within it and in the diffused range of its overall influence within modern British life – is that clustered around the richly varied collection of 'self-religions', psychotherapies and New Age mysticism and alternative spiritualities. This large group may be broadly divided into two sub-groups, each of which is simply a clustering of often quite diverse movements around a similar overall theme. The first group consists of the 'self-religions' and religiously 'flavoured' psycho-therapies which have increasingly fluorished in the last twenty or thirty years. The self-religions have been characterized as 'movements which exemplify the conjunction of the exploration of the self and the search for significance'."
"Many of the new religions attract individuals by the promise of peace of mind, spiritual well-being, gratifying experiences, and material success. In doing so they stress their concern for the individual and highlight one's personal worth and self-development."
"Some of these terms, including "cult" and "sect," have long traditions of use, stretching back to the centuries when Latin was the official language of scholars. But the meanings of words often change over time; and terms that once were neutral or simply descriptive sometimes take on harshly negative implications and potentially lose their original usefulness, including the two just mentioned. Other terms have been coined more recently to circumvent the stereotypes associated with older categories. Among this newer terminology are "outsider groups" and "New Religious Movements." Sometimes the newer nomenclature is useful despite certain limitations. "Marginal religious communities," for example, is a positional designation — not a qualitative judgment — implying a location on the margin or edge of mainstream religious groups. When using these terms, it is important to recognize that they are often loaded with powerful assumptions and implications."
"A second variety of new religion that began to flourish during the 1960s consisted of the various groups, techniques and spiritual disciplines which came to be known collectively as the 'human potential movement'. In some ways, the human potential movement was an offshoot of the encounter group movement which flourished on college campuses during the 1960s (Back, 1972) and of popular psychology which had blossomed in a good many minds since the heyday of Fulton Sheen and Norman Vincent Peale in the 1950s."
"Landmark Education, as it's formally known, is hardly alone. There are any number of groups that foster change in an intense, supportive environment. Formally, they are gathered under the rubric 'large group awareness training.' A few groups are relatively new. some have been around for decades. Almost all owe a major debt to a Unity minister named Alexander Everett."
"A large group awareness training (LGAT) program is a personal development training program in which dozens to hundreds of people are given several hours to several days of intense instruction aimed at helping participants begin to discover what is hindering them from achieving their full potential and living more satisfied lives."
"LGAT gurus claim to know how to help people become more creative, intelligent, healthy, and rich. They focus primarily on the role interpersonal communication plays in self-esteem and in defining our relationships with others."
"These gurus might all take the one-size-fits-all cookie cutter approach to self-help, but the founders of such programs as est, Landmark Forum, neuro-linguistic programming, Tony Robbins seminars, Impact Training, MJB Seminars, Silva Mind Control, Dr. Demartini, Bryon Katie, PSI Seminars, Mind Dynamics (the daddy of them all), Lifespring, Hoffman Quadrinity, Complete Centering, etc., use their own unique cookie cutters."
"Though some advocate visualization, self-hypnosis, and other techniques for achieving self-realization, most LGAT programs focus on communication skills and the effect of language on thought and behavior. Those running the programs must excel in those skills. The trainers are motivators."
"Landmark Forum is a large group awareness training program in which up to 150 people take a seminar together aimed at helping them realize their true potential."
"est and Large-Group Awareness Seminars: Arising out of the human potential movement in the 1960s were a number of workshops, seminars and training programs. The most famous human potential program was erhard seminars training known as est. est was an intensive 60-hour workshop designed to alter a person's life view. There are a number of est clones including Life Spring, Actualizations and Forum, which is a successor to est. All of these workshops have several features in common. Participants are verbally attacked. The idea is to break down emotional defenses in order to allow new beliefs and attitudes to take over. There is a significant cathartic element in that emotional release is generated by the est techniques."
"The short-term outcome analyses revealed that only perceived control was affected by Forum participation, and no long-term treatment effects were observed. Results suggest that claims about far-reaching positive or negative psychological effects of participation in LGATs such as the Forum may be exaggerated."
"Since their initiation, LGATs have been the subject of much controversy. While LGAT supporters argue that such interventions are vehicles for personal growth and societal change and are a cost-effective means of introducing beneficial therapeutic messages to large audiences (Berger, 1977; Erhard & Gioscia, 1978; Shaw, 1977), others view them as a hazardous and irresponsible use of powerful psychological principles and psychotherapeutic procedures (see, e.g., Brewer, 1975; Rome, 1977)."
"LGATs generally focus on philosophical, psychological, and ethical issues related to personal effectiveness, decision making, personal responsibility, and commitment. These issues are examined through lectures, demonstrations, dialogue with participants, structured exercises, and participants' testimonials of personal experiences relevant to the themes presented. Participants are encouraged to apply the insights they obtain to improving their own lives."
"More direct evidence comes from a careful study of Large Group Awareness Training programs, variously known as Erhard Seminars Training (est), Lifespring, or simply the Forum. The basic procedure of these courses parallels the group training workshops … but the emphasis shifts from group effectiveness to personal development. By talking through life challenges, aspirations, fears, and the like with fellow participants and professional counselors/teachers, individuals hope to change how they view themselves, their family and friends, and their prospects for a fulfilling life."
"In the most rigorous independent study to date, a team of researchers led by psychologist Jeffrey Fisher obtained permission to study the impact of participation in a training process sponsored by Werner Erhard and Associates. The investigators assembled a sample of eighty-three people who took part in the Forum, along with fifty-two comparison groups of nonparticipants with comparable baseline characteristics. Fisher and his team assessed the Forum participant's traits and beliefs four to six weeks before taking part in the Forum, four to six weeks afterward, and eighteen months later. Based on the wide range of the Forum's purported benefits, Fisher's surveys measured life satisfaction, social competence, self-esteem, physical and emotional health, and a variety of character traits. In the short term, average Forum participants experienced a small but significant increase in their sense that the course of their life was under their own control—what psychologists call an 'internal locus of control.' In the eighteen-month follow-up, however, even this slight boost had disappeared and no other changes emerged. This suggests that even when participants subjectively sense self-transformation through a group process such as the Forum, one may not actually have occurred."
"Prospective participants in The Forum, which has been classified as an LGAT, were compared with nonparticipating peers and with available normative samples on measures of well-being, negative life events, social support, and philosophical orientation. Results revealed that prospective participants were significantly more distressed than peer and normative samples of community residents and had a higher level of impact of recent negative life events compared with peer (but not normative) samples."
"The LGAT participants also appeared to have a somewhat higher level of impact of recent negative life events compared with the peer nominees but not compared with the normative sample."
"One factor distinguishing prospective LGAT participants from nominees was their level of psychological distress. Overall, the data indicate that Forum participants were more distressed than the nominees and a community sample yet were less distressed than a clinical outpatient population."
"Taken together, the ability of distress and philosophical orientation to distinguish prospective LGAT participants from non-participants suggests a tentative model for explaining LGAT participation. Whereas psychological distress or dissatisfaction with current circumstances may be what motivates individuals to seek an available change activity, the kinds of values and worldviews held by individuals may steer them toward a specific change modality (e.g., an LGAT)."
"Dennison's dissertation, which categorizes the Landmark Forum as a 'large group awareness training' is a qualitative study based on interviews with Forum graduates. He also reports predominantly positive outcomes and in addition, briefly summarizes philosophical components of the Forum."
"The extensive research literature on 'large group awareness training' published in the 1970s and 80s (summarized in Finkelstein, Wenegrat, and Yalom) is framed in psychological more than philosophical terms, albeit there is some reference to the training as existential psychotherapy."
"Both est and Landmark Forum could be classified as LGATs (large group awareness trainings), a sociological grouping that includes neuro-linguistic programming, Insight Training Seminars (see the Movement of Spiritual Inner Awareness), and a whole plethora of sales and motivational courses."
"The LGAT format can have advantages, mainly in terms of affordability and the powerful support of being in a crowd of like-minded people. However, they have their critics, who say that they offer a 'one-size-fits-all' approach, where the group leaders make assumptions about clients' problems, and have an excessive focus on defining interpersonal relationships as the central objective in life."
"Between 1971 and 1985, in particular, a number of LGAT groups gained large followings and subsequent notoriety and some are still active in the 1990s. LGAT groups included est and its offshoots such as Transformation Technologies and the Forum (Werner Erhard); Lifespring (John Hanley); Silva Mind Control (Jose Silva); Direct Centering (Gavin Barnes, aka Bayard Hora); Actualizations (Stewart Emery); ONE (Oury Engolz); Life Training (W.R. Whitten and K.B Brown); Movement of Spiritual Inner Awareness (MSIA) and Insight Seminars (John-Roger Hinkins); PSI World (Thomas D. Whilhite); and Arica Institute (Oscar Ichazo). This particular brand of New Age group gained significant access into the business world."
"Religious issues aside, the pronounced psychological nature of many of the exercises within many of these programs is of concern. We cannot deny the fact that they grew out of the highly confrontational group therapy techniques introduced by the encounter, sensitivity, and large group awareness training movements."
"Some of the other procedures used in certain of the large group awareness training (LGAT) programs and their offshoots contain processes to humiliate people (they resemble fraternity hazing events)."
"On federal court orders, I have attended six large group awareness training sessions (sponsored by est, the Forum, Lifespring, and PSI World) and have interviewed dozens of persons who have attended these and such other programs as Silva Mind Control, Actualizations, and Direct Centering, as well as the myriad of other programs now available, some started by former employees and even, on occasion, attendees of the larger well-known LGATs. I have studied the training manuals and videos used to train trainers and have interviewed a number of trainers."
"LGAT programs tend to last at least four days and usually five. They are described as seminars and sound very much like special college courses. The highly confrontational and psychological aspects generally are not mentioned beforehand. Nor it is mentioned that a whole new theory of how the world works will be inculcated in attendees."
"The little research conducted on the outcomes of these seminars doesn't even find them effective at prompting positive change. Most participants find the experience profoundly moving — and many people believe that such an emotionally intense event must necessarily produce psychological improvement. Consequently, an overwhelming majority of participants, when surveyed afterward, say their lives were changed for the better. However, several studies (including one of Lifespring) have found that while participants say their LGAT experiences improve their lives, there was no positive effect, or a small, short-lived one, on their actual psychological problems and behavior."
"Est is subsumed under 'other self-improvement groups'. The latter probably comprise groups for which Paul Heelas coined the term 'self-religions': groups which offer techniques and practices which encourage experience and perfection of the self (Heelas 1982; 1984; 1988)."
"Self-religions have become in the West a part of a new monistic tradition that promotes exhaustive self-exploration."
"Self religions. A term devised by Paul Heelas to denote a group of religions and self-improvement organizations that aim to develop the 'self'."
"Paul Heelas, in his study of the New Age movement, includes firmly structured organizations such as the International Society for Krishna Consciousness (ISKCON), Osho and the so-called 'self religions' such as est (Erhard Seminar Training), among others."
"Werner Erhard, a former used-car salesman, founded his Erhard Seminar Training system (EST) in 1971. He drew upon many sources in the development of his philosophy including Zen Buddhism, Dale Carnegie's Positive Thinking, L. Ron Hubbard's Scientology and Jose Silva's Silva Mind Control. Erhard's seminars were at first 60-hour courses over two weeks designed to give insights into the meaning of life; his philosophy has been described as 'the most important of the self religions' that developed in the 1970s and 1980s."
"Rupert (1992) discusses a range of cases where religious or philosophical ideas have been used to underpin business training seminars, including both movements which fall under the 'New Age' umbrella and the so-called 'self religions' such as the human potential movement, est, or Scientology."
"New Age communities appear to be driven more by a concern for individual spiritual growth than by collective concerns. A majority focus on teaching the various techniques for improving the quality of one's life and greater effectiveness by kindling the divine spark within. Transcendental meditation, the Self-religions (see Self-religion, The Self, and self) including The Forum, formerly est, Insight, The Life Training, the Silva Method of Mind Control, based largely on New Thought, Mind Dynamics, an offshoot of Silva Mind Control fall into this category."
"NRMs generally, and Religions of the True Self and/or Self-religions, which include Scientology and the NAM, can be considered new in several other senses."
"[People] who develop forms of unaffiliated 'self-religion,' a deep but vague and unorganized interest in the sacred."
"Paul Heelas, for example, includes a significant number of what he calls the 'self religions': groups like Landmark Forum (also known simply as The Forum, formerly est or Erhard Seminar Training) and Programmes Limited (formerly Exegesis)."
"The practices and self-identities of witchcraft are also distinguishable from Satanism. The groups introduced above are centrally concerned with individual growth and/or self-development. They are akin to New Age in that they are correctly identifiable as self-religions or self-spiritualities."
"Contemporary western witchcraft traditions are 'nature-religions' even when some of them are deeply interested in the self (e.g. Crowley 1989). The difference is that the 'self' for nature-religionists is relational, while it is thoroughly individual in self-religions."
"Beginning with the concern with self-expression in the 1970s, when cultural developments encouraged self-exploration, the New Age developed from what has been described as self-religions such as EST, a self-improvement method based on Erhard Seminars Training."
"New Age religions, televangelism and fundamentalist religious sects, and 'self-religionist' or self-actualization movements such as est (Erhard Seminars Training) and Scientology emerged to fill the empty place of any unifying or collective belief system for many Americans in the '80s."
"To create a harmonious inner existence is a positive act with far-reaching effects, and not an act of isolation. To desire peace strongly is to help achieve it."
"Like the NAM, many of the Self-religions (Heelas 1991) have been heavily influenced by Asian, and more generally Eastern, ideas of spirituality and divinity and do not acknowledge an external theistic being but, rather, use spiritual and psychological techniques to reveal the god within and/or the divine self. The Forum and/or est, whose origins are in the United States (Tipton 1982) holds to the belief that the self itself is god."
"If the range of religions on offer is a symptom of religious interest, then the second half of the twentieth century appears to rebut any suggestion that the West has become increasingly secular: the counter-culture of the 1960s produced an astonishing array of new religious movements (NRMs). The International Society for Krishna Consciousness (or ISKCON or Hare Krishna), Transcendental Meditation (or TM), the Divine Light Mission and the Healthy-Happy-Holy of Yogi Bhajan (a variant of Sikhism), were imports from the East. Others were what Paul Heelas has called 'self—religions': Erhard Seminar Training (or est, always spelt with lower—case letters), Insight, Exegesis, and Scientology were quasi—religious psychotherapies."
"Enlightenment 'seminars', so to speak, have (largely) replaced LSD, self religions of the seminar variety now being of very considerable significance."