"For generations of readers, the names of the Mad Men now “exist as gods on Olympus,” says art director Viviano. Gaines also brooked no interference from his corporate bosses. He wanted the magazine to tackle the world on its own terms. And it did. Nothing was sacred to Mad. “It was magical, objective proof to kids that they weren’t alone, that in New York City on Lafayette Street, if nowhere else, there were people who knew that there was something wrong, phony and funny about a world of bomb shelters, brinkmanship and toothpaste smiles,” The New York Times wrote in 1977."
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Todd Leopold, "The Mad, mad world of Al Jaffee". CNN. December 14, 2011.
https://en.wikiquote.org/wiki/Mad_(magazine)
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Mad (magazine)
Mad is an American humor magazine founded by editor Harvey Kurtzman and publisher William Gaines in 1952. Launched as a comic book before it became a magazine, it was widely imitated and influential, impacting not only satirical media but the entire cultural landscape of the 20th century. Its fictional mascot is Alfred E. Neuman, a gap-toothed, freckled kid who never worries, and has appeared on almost every MAD cover. Every issue has a "thought provoking" quote attributed fictionally to him.
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