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April 10, 2026
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"A new kind of society cannot be designed on paper. That is, you cannot plan out a new form of society in advance, then set it up and expect it to function as it was designed to do."
"If a change is made that is sufficiently large to alter permanently a long-term historical trend, then it will alter the society as a whole. In other words, a society is a system in which all parts are interrelated, and you canât permanently change any important part without changing all other parts as well"
"The system does not and cannot exist to satisfy human needs. Instead, it is human behavior that has to be modified to fit the needs of the system. This has nothing to do with the political or social ideology that may pretend to guide the technological system. It is the fault of technology, because the system is guided not by ideology but by technical necessity. Of course the system does satisfy many human needs, but generally speaking it does this only to the extend that it is to the advantage of the system to do it. It is the needs of the system that are paramount, not those of the human being. For example, the system provides people with food because the system couldnât function if everyone starved; it attends to peopleâs psychological needs whenever it can CONVENIENTLY do so, because it couldnât function if too many people became depressed or rebellious. But the system, for good, solid, practical reasons, must exert constant pressure on people to mold their behavior to the needs of the system. To much waste accumulating? The government, the media, the educational system, environmentalists, everyone inundates us with a mass of propaganda about recycling. Need more technical personnel? A chorus of voices exhorts kids to study science. No one stops to ask whether it is inhumane to force adolescents to spend the bulk of their time studying subjects most of them hate. When skilled workers are put out of a job by technical advances and have to undergo âretraining,â no one asks whether it is humiliating for them to be pushed around in this way."
"Even the small-business owner commonly has only limited autonomy. Apart from the necessity of government regulation, he is restricted by the fact that he must fit into the economic system and conform to its requirements. For instance, when someone develops a new technology, the small-business person often has to use that technology whether he wants to or not, in order to remain competitive."
"TechnoIogy advances with great rapidity and threatens freedom at many different points at the same time (crowding, rules and regulations, increasing dependence of individuals on large organizations, propaganda and other psychological techniques, genetic engineering, invasion of privacy through surveillance devices and computers, etc.). To hold back any ONE of the threats to freedom would require a long and difficult social struggle. Those who want to protect freedom are overwhelmed by the sheer number of new attacks and the rapidity with which they develop, hence they become apathetic and no longer resist."
"reformers seeking to limit certain aspects of technology would be working to avoid a negative outcome. But revolutionaries work to gain a powerful reward â fulfillment of their revolutionary vision and therefore work harder and more persistently than reformers do."
"People vary in their susceptibility to advertising and marketing techniques. Some are so susceptible that, even if they make a great deal of money, they cannot satisfy their constant craving for the the shiny new toys that the marketing industry dangles before their eyes. So they always feel hard-pressed financially even if their income is large, and their cravings are frustrated. Some people have low susceptibility to advertising and marketing techniques. These are the people who arenât interested in money. Material acquisition does not serve their need for the power process. People who have medium susceptibility to advertising and marketing techniques are able to earn enough money to satisfy their craving for goods and services, but only at the cost of serious effort (putting in overtime, taking a second job, earning promotions, etc.). Thus material acquisition serves their need for the power process. But it does not necessarily follow that their need is fully satisfied."
"Some people may have some exceptional drive, in pursuing which they satisfy their need for the power process. For example, those who have an unusually strong drive for social status may spend their whole lives climbing the status ladder without ever getting bored with that game."
"It would be hopeless for revolutionaries to try to attack the system without using SOME modern technology. If nothing else they must use the communications media to spread their message. But they should use modern technology for only ONE purpose: to attack the technological system."
"In the late Middle Ages there were four main civilizations that were about equally âadvancedâ: Europe, the Islamic world, India, and the Far East (China, Japan, Korea). Three of those civilizations remained more or less stable, and only Europe became dynamic. No one knows why Europe became dynamic at that time; historians have their theories but these are only speculation."
"Some people partly satisfy their need for power by identifying themselves with a powerful organization or mass movement. An individual lacking goals or power joins a movement or an organization, adopts its goals as his own, then works toward those goals. When some of the goals are attained, the individual, even though his personal efforts have played only an insignificant part in the attainment of the goals, feels (through his identification with the movement or organization) as if he had gone through the power process."
"We suggest that modern manâs obsession with longevity, and with maintaining physical vigor and sexual attractiveness to an advanced age, is a symptom of unfulfillment resulting from deprivation with respect to the power process. The âmid-lffe crisisâ also is such a symptom. So is the lack of interest in having children that is fairly common in modern society but almost unheard-of in primitive societies."
"There is no law that says we have to go to work every day and follow our employerâs orders. Legally there is nothing to prevent us from going to live in the wild like primitive people or from going into business for ourselves. But in practice there is very little wild country left, and there is room in the economy for only a limited number of small business owners. Hence most of us can survive only as someone elseâs employee."
"A young man goes through the power process by becoming a hunter, hunting not for sport or for fulfillment but to get meat that is necessary for food. (In young women the process is more complex, with greater emphasis on social power; we wonât discuss that here.) This phase having been successfully passed through, the young man has no reluctance about settling down to the responsibilities of raising a family. (In contrast, some modern people indefinitely postpone having children because they are too busy seeking some kind of âfulfillment.â We suggest that the fulfillment they need is adequate experience of the power process â with real goals instead of the artificial goals of surrogate activities.) Again, having successfully raised his children, going through the power process by providing them with the physical necessities, the primitive man feels that his work is done and he is prepared to accept old age (if he survives that long) and death. any modern people, on the other hand, are disturbed by the prospect of physical deterioration and death, as is shown by the amount of effort they expend trying to maintain their physical condition, appearance and health. We argue that this is due to unfulfillment resulting from the fact that they have never put their physical powers to any practical use, have never gone through the power process using their bodies in a serious way."
"a surrogate activity is an activity that is directed toward an artificial goal that the individual pursues for the sake of the âfulfillmentâ that he gets from pursuing the goal, not because he needs to attain the goal itself. For instance, there is no practical motive for building enormous muscles, hitting a little ball into a hole or acquiring a complete series of postage stamps. Yet many people in our society devote themselves with passion to bodybuilding, golf or stamp-collecting. Some people are more âother-directedâ than others, and therefore will more readily attach importance to a surrogate activity simply because the people around them treat it as important or because society tells them it is important. That is why some people get very serious about essentially trivial activities such as sports, or bridge, or chess, or arcane scholarly pursuits, whereas others who are more clear-sighted never see these things as anything but the surrogate activities that they are, and consequently never attach enough importance to them to satisfy their need for the power process in that way. It only remains to point out that in many cases a personâs way of earning a living is also a surrogate activity. Not a PURE surrogate activity, since part of the motive for the activity is to gain the physical necessities and (for some people) social status and the luxuries that advertising makes them want. But many people put into their work far more effort than is necessary to earn whatever money and status they require, and this extra effort constitutes a surrogate activity."
"Corporations and government agencies, when they find it useful, do not hesitate to collect information about individuals without regard to their privacy. Law enforcement agencies are frequently inconvenienced by the constitutional rights of suspects and often of completely innocent persons, and they do whatever they can do legally (or sometimes illegally) to restrict or circumvent those rights. Most of these educators, government officials and law officers believe in freedom, privacy and constitutional rights, but when these conflict with their work, they usually feel that their work is more important."
"Thus science marches on blindly, without regard to the real welfare of the human race or to any other standard, obedient only to the psychological needs of the scientists and of the government officials and corporation executives who provide the funds for research."
"Whatever kind of society may exist after the demise of the industrial system, it is certain that most people will live close to nature, because in the absence of advanced technology there is no other way that people CAN live. To feed themselves they must be peasants or herdsmen or fishermen or hunters, etc. And, generally speaking, local autonomy should tend to increase, because lack of advanced technology and rapid communications will limit the capacity of governments or other large organizations to control local communities."
"The conservatives are fools: They whine about the decay of traditional values, yet they enthusiastically support technological progress and economic growth. Apparently it never occurs to them that you canât make rapid, drastic changes in the technology and the economy of a society without causing rapid changes in all other aspects of the society as well, and that such rapid changes inevitably break down traditional values."
"The concept of âmental healthâ in our society is defined largely by the extent to which an individual behaves in accord with the needs of the system and does so without showing signs of stress."
"Sooner or later the social arrangement would break down. Probably sooner, given the pace of change in our society"
"Certainly there is no innate human drive for material acquisition. There have been many cultures in which people have desired little material wealth beyond what was necessary to satisfy their basic physical needs (Australian aborigines, traditional Mexican peasant culture, some African cultures). On the other hand there have also been many pre-industrial cultures in which material acquisition has played an important role. So we canât claim that todayâs acquisition-oriented culture is exclusively a creation of the advertising and marketing industry. But it is clear that the advertising and marketing industry has had an important part in creating that culture. The big corporations that spend millions on advertising wouldnât be spending that kind of money without solid proof that they were getting it back in increased sales. One member of FC met a sales manager a couple of years ago who was frank enough to tell him, âOur job is to make people buy things they donât want and donât need.â He then described how an untrained novice could present people with the facts about a product, and make no sales at all, while a trained and experienced professional salesman would make lots of sales to the same people. This shows that people are manipulated into buying things they donât really want."
"History is made by active, determined minorities, not by the majority, which seldom has a clear and consistent idea of what it really wants. Until the time comes for the final push toward revolution, the task of revolutionaries will be less to win the shallow support of the majority than to build a small core of deeply committed people. As for the majority, it will be enough to make them aware of the existence of the new ideology and remind them of it frequently; though of course it will be desirable to get majority support to the extent that this can be done without weakening the core of seriously committed people."
"The revolution must be international and worldwide. It cannot be carried out on a nation-by-nation basis."
"The reason why technology has seemed always to progress is that, until perhaps a century or two before the Industrial Revolution, most technology was small-scale technology. But most of the technology developed since the Industrial Revolution is organization dependent technology. Take the refrigerator for example. Without factory made parts or the facilities of a postindustrial machine shop it would be virtually impossible for a handful of local craftsmen to build a refrigerator. If by some miracle they did succeed in building one it would be useless to them without a reliable source of electric power. So they would have to dam a stream and build a generator. Generators require large amounts of copper wire. Imagine trying to make that wire without modern machinery. And where would they get a gas suitable for refrigeration? It would be much easier to build an icehouse or preserve food by drying or picking, as was done before the invention of the refrigerator."
"It is true that some individuals seem to have little need for autonomy. Either their drive for power is weak or they satisfy it by identifying themselves with some powerful organization to which they belong. And then there are unthinking, animal types who seem to be satisfied with a purely physical sense of power (the good combat soldier, who gets his sense of power by developing fighting skills that he is quite content to use in blind obedience to his superiors)."
"On the growing edge of the American frontier during the 19th century, the mobility of the population probably broke down extended families and small-scale social groups to at least the same extent as these are broken down today. In fact, many nuclear families lived by choice in such isolation, having no neighbors within several miles, that they belonged to no community at all, yet they do not seem to have developed problems as a result."
"But for most people it is through the power process having a goal, making an AUTONOMOUS effort and attaining the goal â that self-esteem, self-confidence and a sense of power are acquired. When one does not have adequate opportunity to go through the power process the consequences are (depending on the individual and on the way the power process is disrupted) boredom, demoralization, low self-esteem, inferiority feelings, defeatism, depression, anxiety, guilt, frustration, hostility, spouse or child abuse, insatiable hedonism, abnormal sexual behavior, sleep disorders, eating disorders. etc. Any of the foregoing symptoms can occur in any society, but in modern industrial society they are present on a massive scale. We arenât the first to mention that the world today seems to be going crazy. This sort of thing is not normal for human societies. There is good reason to believe that primitive man suffered from less stress and frustration and was better satisfied with his way of life than modern man is. It is true that not all was sweetness and light in primitive societies. Abuse of women was common among the Australian aborigines, transexuality was fairly common among some of the American Indian tribes. But it does appear that GENERALLY SPEAKING the kinds of problems that we have listed in the preceding paragraph were far less common among primitive peoples than they are in modern society."
"Moreover, where goals are pursued through earning money, climbing the status ladder or functioning as part of the system in some other way, most people are not in a position to pursue their goals AUTONOMOUSLY. Most workers are someone elseâs employee and, ⌠must spend their days doing what they are told to do in the way they are told to do it. Even people who are in business for themselves have only limited autonomy. It is a chronic complaint of small-business persons and entrepreneurs that their hands are tied by excessive government regulation. Some of these regulations are doubtless unnecessary, but for the most part government regulations are essential and inevitable parts of our extremely complex society. A large portion of small business today operates on the franchise system. It was reported in the Wall Street Journal a few years ago that many of the franchise-granting companies require applicants for franchises to take a personality test that is designed to EXCLUDE those who have creativity and initiative, because such persons are not sufficiently docile to go along obediently with the franchise system. This excludes from small business many of the people who most need autonomy."
"Whether we lose or get a job may depend on decisions made by government economists or corporation executives; and so forth. Most individuals are not in a position to secure themselves against these threats to more [than] a very limited extent. The individualâs search for security is therefore frustrated, which leads to a sense of powerlessness."
"Thus the power process is disrupted in our society through a deficiency of real goals and a deficiency of autonomy in the pursuit of goals. But it is also disrupted because of those human drives that fall into group 3: the drives that one cannot adequately satisfy no matter how much effort one makes. One of these drives is the need for security. Our lives depend on decisions made by other people; we have no control over these decisions and usually we do not even know the people who make them. (âWe live in a world in which relatively few people â maybe 500 or 1,000 make the important decisionsâ â Philip B. Heymann of Harvard Law School, quoted by Anthony Lewis, New York Times, April 21,1995.)"
"Primitive man, threatened by a fierce animal or by hunger, can fight in self-defense or travel in search of food. He has no certainty of success in these efforts, but he is by no means helpless against the things that threaten him. The modern individual on the other hand is threatened by many things against which he is helpless: nuclear accidents, carcinogens in food, environmental pollution, war, increasing taxes, invasion of his privacy by large organizations, nationwide social or economic phenomena that may disrupt his way of life."
"the difference between a âdemocraticâ industrial system and one controlled by dictators is small compared with the difference between an industrial system and a non-industrial one"
"it will be more advantageous in the long run to keep the loyalty of a small number of intelligently committed people than to arouse the passions of an unthinking, fickle mob who will change their attitude as soon as someone comes along with a better propaganda gimmick. However, propaganda of the rabble-rousing type may be necessary when the system is nearing the point of collapse and there is a final struggle between rival ideologies to determine which will become dominant when the old world-view goes under."
"An industrial society, if built from scratch without outside help, can only be built in a series of stages: You need tools to make tools to make tools to make tools... . A long process of economic development and progress in social organization is required. And, even in the absence of an ideology opposed to technology, there is no reason to believe that anyone would be interested in rebuilding industrial society. The enthusiasm for âprogressâ is a phenomenon peculiar to the modern form of society, and it seems not to have existed prior to the 17th century or thereabouts."
"Behavior is regulated not only through explicit rules and not only by the government. Control is often exercised through indirect coercion or through psychological pressure or manipulation, and by organizations other than the government, or by the system as a whole. Most large organizations use some form of propaganda to manipulate public attitudes or behavior. Propaganda is not limited to âcommercialsâ and advertisements, and sometimes it is not even consciously intended as propaganda by the people who make it. For instance, the content of entertainment programming is a powerful form of propaganda."
"Thus primitive man for the most part has his security in his own hands (either as an individual or as a member of a SMALL group) whereas the security of modern man is in the hands of persons or organizations that are too remote or too large for him to be able personally to influence them."
"On the more sophisticated level the ideology should address itself to people who are intelligent, thoughtful and rational. The object should be to create a core of people who will be opposed to the industrial system on a rational, thought-out basis, with full appreciation of the problems and ambiguities involved, and of the price that has to be paid for getting rid of the system. It is particularly important to attract people of this type, as they are capable people and will be instrumental in influencing others."
"The same is true when decisions are made on a collective basis if the group making the collective decision is so large that the role of each individual is insignificant."
"Almost everyone will agree that we live in a deeply troubled society. ... And todayâs society tries to socialize us to a greater extent than any previous society. We are even told by experts how to eat, how to exercise, how to make love, how to raise our kids and so forth."
"The Industrial Revolution and its consequences have been a disaster for the human race. They have greatly increased the Iife-expectancy of those of us who live in âadvancedâ countries, but they have destabilized society, have made life unfulfilling, have subjected human beings to indignities, have led to widespread psychological suffering (in the Third World to physical suffering as well) and have inflicted severe damage on the natural world. The continued development of technology will worsen the situation. It will certainly subject human being to greater indignities and inflict greater damage on the natural world, it will probably lead to greater social disruption and psychological suffering, and it may lead to increased physical suffering even in âadvancedâ countries."
"The industrial-technological system may survive or it may break down. If it survives, it MAY eventually achieve a low level of physical and psychological sutfering, but only after passing through a long and very pain ful period of adjustment and only at the cost of permanently reducing human beings and many other living organisms to engineered products and mere cogs in the social machine. Furthermore, if the system survives, the consequences will be inevitable: There is no way of reforming or modifying the system so as to prevent it from depriving people of dignity and autonomy. If the system breaks down the consequences will still be very painful."
"From Keith Richards's ratty distorted guitar on The Rolling Stones's âSatisfactionâ to T-Pain's Auto-Tuned vocals on Lil Wayne's âLollipop,â music technology has often defined the sound of popular music."
"It takes a special sort of engineer to build a great guitar amplifier. They must have a sure scientific knowledge of circuit design - but also a great set of ears and a certain gut feel for what will sound great. And, as if that isnât enough, they need to be gigging guitarists, too, so they understand what players want from amps and pedals and how they can build pro-grade amps to survive the road."
"We do not know when men first began to use instruments which were at all similar to modern sundials. A stone fragment in a Berlin museum is thought to be the earliest known sundial, dating from about 1500 B.C. The Bible mentions what some authorities take to have been a sundial (although the meaning is by no means certain) in the days of , king of some 700 years before Christ ... About a century later the Greek philosopher and astronomer Anaximander of is said to have introduced the sundial into Greece."
"The clock, not the steam-engine, is the key-machine of the modern industrial age. For every phase of its development the clock is both the outstanding fact and the typical symbol of the machine: even today no other machine is so ubiquitous. ... In its relationship to determinable quantities of energy, to standardization, to automatic action, and finally to its own special product, accurate timing, the clock has been the foremost machine in modern technics: and at each period it has remained in the lead: it marks a perfection toward which other machines aspire."
"The 1967 General Conference on Weights and Measures defined the of time, the second, based on an atomic transitionâspecifically, between two hyperfine levels of the ground state of cesium-133. (See Physics Today, August 1968, page 60.) Although Cs atomic clocks remain the standard, their time might be running out. Their underlying atomic transition is excited by radiation with a microwave frequency around 9 Ă 109 Hz, and after decades of advances, a Cs clockâs frequency can be measured with a fractional uncertainty Îν/ν0 of about one part in 1016. But clocks based on optical transitions operate at frequencies around 1014 Hz, which gives them an advantage in the push for lower uncertainty. (See the article by James Bergquist, Steven Jefferts, and David Wineland, Physics Today, March 2001, page 37.) The current record, 9.4 Ă 10â19, was set in 2019 by an aluminum ionâbased optical atomic clock at ."
"The simplest and perhaps earliest consisted of an earthen vessel with a small hole in the bottom. This was filled with water up to a certain mark and the water was allowed to trickle out of the hole. It would empty itself in approximately the same intervals of time. It was perhaps used for limiting the length of public speeches and the like. In fact there are quite a few references in Greek and Roman writings which would indicate this to have been a fact."
"... Early clocks were inaccurate by as much as half an hour a day, and had to be reset frequently with the aid of a ; breakdowns were numerous. The energies of the early masters seem to have gone as much into ornamenting their clocks as into making them more precise, for the construction of human and animal automata, as well as astronomical indicators, was quite popular. Finally, in the seventeenth century, the Dutch scientist Christian Huygens created the that resulted in a vast improvement in precision. By then the clock was ingrained in the European way of thinking as the artificial model of the cyclical processes of nature, and it was ready to serve as the prototype for the mechanization of a variety of tasks that had previously been performed by hand."
"The invention of the mechanical clock, and the significant perceptual shift that attended it, provides rich and underexamined context for reading Chaucerâs works. Among social scientists it has become âtextbook wisdomâ that the late medieval invention of the mechanical clock transformed ideas about time."
Heute, am 12. Tag schlagen wir unser Lager in einem sehr merkwĂźrdig geformten HĂśhleneingang auf. Wir sind von den Strapazen der letzten Tage sehr erschĂśpft, das Abenteuer an dem groĂen Wasserfall steckt uns noch allen in den Knochen. Wir bereiten uns daher nur ein kurzes Abendmahl und ziehen uns in unsere Kalebassen-Zelte zurĂźck. Dr. Zwitlako kann es allerdings nicht lassen, noch einige Vermessungen vorzunehmen. 2. Aug.
- Das Tagebuch
Es gab sie, mein Lieber, es gab sie! Dieses Tagebuch beweist es. Es berichtet von rätselhaften Entdeckungen, die unsere Ahnen vor langer, langer Zeit während einer Expedition gemacht haben. Leider fehlt der grĂśĂte Teil des Buches, uns sind nur 5 Seiten geblieben.
Also gibt es sie doch, die sagenumwobenen Riesen?
Weil ich so nen Rosenkohl nicht dulde!
- Zwei auĂer Rand und Band
Und ich bin sauer!