"There is, therefore, both positive and negative proof in favour of my mental and suggestive theory, and in opposition to the magnetic, occult, or electric theories of the Mesmerists and electro-biologists. My theory, moreover, has this additional recommendation, that it is level to our comprehension, and adequate to account for all which is demonstrably true, without offering any violence to reason and common sense, or being at variance with generally admitted physiological and psychological principles."

"I consequently tried it in such cases, and where there has not been destruction, or irreparable organic injury to the auditory apparatus, I can confidently say, I know of no means equal to hypnotism, for benefiting such cases. Of course, it cannot suit all cases, but I am satisfied it will succeed in a numerous class of cases, and in some which bid defiance to all other known modes of treatment."

"..before being hypnotized, she could not distinguish the capitals in the advertising columns of a newspaper. After being hypnotized, however, she could, in a few minutes, see to read the large and second heading of the newspaper, and next day, to make herself a blond cap, threading her needle WITHOUT the aid of glasses."

"...have the power of directing or concentrating nervous energy, raising or depressing it in a remarkable degree, at will, locally or generally. That in this state, we have the power of exciting or depressing the force and frequency of the heart's action, and the state of circulation, or generally, in a surprising degree."

"It is commonly said that seeing is believing, but feeling is the very truth. I shall, therefore, give the result of my experience of hypnotism in my own person. In the middle of September, 1844, I suffered from a most severe attack of rheumatism, implicating the left side of the neck and chest, and the left arm. At first the pain was moderately severe, and I took some medicine to remove it; but, instead of this, it became more and more violent, and had tormented me for three days, and was so excruciating, that it entirely deprived me of sleep for three nights successively, and on the last of the three nights I could not remain in any one posture for five minutes, from the severity of the pain. On the forenoon of the next day, whilst visiting my patients, every jolt of the carriage I could only compare to several sharp instruments being thrust through my shoulder, neck, and chest. A full inspiration was attended with stabbing pain, such as is experienced in pleurisy. When I returned home for dinner I could neither turn my head, lift my arm, nor draw a breath, without suffering extreme pain. In this condition I resolved to try the effects of hypnotism. I requested two friends, who were present, and who both understood the system, to watch the effects, and arouse me when I had passed sufficiently into the condition; and, with their assurance that they would give strict attention to their charge, I sat down and hypnotised myself, extending the extremities. At the expiration of nine minutes they aroused me, and, to my agreeable surprise, I was quite free from pain, being able to move in any way with perfect ease. I say agreeably surprised, on this account; I had seen like results with many patients; but it is one thing to hear of pain, and another to feel it. My suffering was so exquisite that I could not imagine anyone else ever suffered so intensely as myself on that occasion; and, therefore, I merely expected a mitigation, so that I was truly agreeably surprised to find myself quite free from pain. I continued quite easy all the afternoon, slept comfortably all night, and the following morning felt a little stiffness, but no pain. A week thereafter I had a slight return, which I removed by hypnotising myself once more; and I have remained quite free from rheumatism ever since, now nearly six years."

"...during a period in history psychology was still a branch of academic philosophy. The psychological concepts developed by philosophers of mind, such as “dominant ideas” (akin to the automatic thoughts of Beck’s cognitive therapy) “habit and association” (a subjective precursor of Pavlovian conditioning), and “imitation and sympathy” (which we now call “role-modelling” and “empathy”), are repeatedly mentioned by Braid as the theoretical framework upon which his science of hypnotism, “neuro-hypnology”, was built. Braid’s friend and collaborator, Prof. William B. Carpenter, discusses the theoretical principles of this in his Principles of Mental Physiology (1889), especially in the chapter ‘Of Common Sense’ which concludes by quoting an approving letter from the philosopher John Stuart Mill sent to Carpenter in 1872. Mill agrees with Carpenter’s contention that “common sense”, by which he means a kind of intellectual intuition analogous to the ancient Greek concept of nous, is a combination of innate and acquired judgements, which have a “reflexive” or “automatic” quality and appear to consciousness as “self-evident” truths."

"...a peculiar condition of the nervous system, induced by a fixed and abstracted attention of the mental and visual eye, on one object, not of an exciting nature."

"...by the term Hypnotism, or Nervous Sleep, I mean a peculiar condition of the nervous system, into which it may be thrown by artificial contrivance, and which differs, in several respects, from common sleep or the waking condition. I do not allege that this condition is induced through the transmission of a magnetic or occult influence from my body into that of my patients; nor do I profess, by my processes, to produce the higher [i.e., supernatural] phenomena of the Mesmerists. My pretensions are of a much more humble character, and are all consistent with generally admitted principles in physiological and psychological science. Hypnotism might therefore not inaptly be designated, Rational Mesmerism, in contra-distinction to the Transcendental Mesmerism of the Mesmerists.[ Braid, Observations on Trance or Human Hibernation, 1850, 'Preface."

"A hypnotist who has never read James Braid is a bit like a psychoanalyst who’s never read anything by Sigmund Freud. Anyone with an interest in modern cognitive-behavioural hypnotherapy, such as our own Hypno-CBT approach, should start by reading about the “common sense” origins of hypnotism. It’s remarkable that most of Braid’s writings have been out of print since his death, especially his more mature writings which are most relevant today."

"Braid passionately emphasised the scientific approach to hypnotherapy. He based his own method upon well-established or common sense principles such as the effect of expectation and vivid imagination, the role of social imitation, and the power of focused attention to increase the effect of certain dominant ideas. These are also emphasised in the modern cognitive-behavioural theory of hypnosis. Braid’s down-to-earth approach therefore provides an ideal foundation for modern scientific study of hypnosis and practical hypnotherapy."

"...the real origin and essence of the hypnotic condition, is the induction of a habit of abstraction or mental concentration, in which, as in reverie or spontaneous abstraction, the powers of the mind are so much engrossed with a single idea or train of thought, as, for the nonce, to render the individual unconscious of, or indifferently conscious to, all other ideas, impressions, or trains of thought. The hypnotic sleep, therefore, is the very antithesis or opposite mental and physical condition to that which precedes and accompanies common sleep..."

"Throughout the twentieth century, hypnotism became confused in the public imagination with notions derived from mesmerism. The most common fallacies about hypnosis are that it is a state of unconsciousness and that the subject is completely under the control of the hypnotist, who can make him do what he wishes. Research has shown that holding these misconceptions actually makes people less likely to benefit from hypnosis. However, these are both notions derived from mesmerism. Braid tried to refute from them by emphasising that in his “hypnotism” subjects remained conscious nine times out of ten, and that their consent and collaboration was required. Indeed, Braid soon concluded that his method of hypnotism bore considerably more resemblance to meditation than to mesmerism, and that it was largely self-induced by the subject focusing their attention upon a single dominant train of thought, and doing so with the expectation of producing certain responses."