"Nobody can doubt that the entire range of applied science contributes to the very format of a newspaper. But the headline is a feature which began with the Napoleonic Wars. The headline is a primitive shout of rage, triumph, fear, or warning, and newspapers have thrived on wars ever since."

"Human perception is literally incarnation."

"Ads represent the main channel of intellectual and artistic effort in the modern world."

"The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an experience. The whole tendency of modern communication...is towards participation in a process, rather than apprehension of concepts."

"The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action."

"There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation."

"Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind."