"It’s something that I’ve had to relearn in my time at Waymo. I like using data to make decisions. And I think when you’re introducing a new technology, introducing a new business model, introducing consumers to an experience that’s never existed before, it’s really about getting comfortable knowing when you have enough data and also getting comfortable with your own gut. And so I say one of the things at Waymo that people get out of it is this reinforced sense of your own internal guide. That’s what I use a lot now because it’s pioneering. There isn’t a playbook. No one’s done it before. We’re figuring it out as we go along. It requires a lot of humility and a lot of openness around learning. And so I learn, I listen, I make a decision. If it’s not the right decision we pivot, and we keep going. And so really having the mindset that this is a learning journey."

"In a 50-square-mile territory, which is also the size of San Francisco, so I’m not going to concede that it’s tiny. Yes, it is a specific jurisdiction that we’re working in, but that’s the way to do it safely. Also, we have launched a trusted tester program in San Francisco. So now residents of San Francisco are having the chance to try out our service too."

"I had experience pushing myself, and I understand now that the grit, ambition and determination necessary to show up to ballet auditions prepared me for this journey."

"A lot of the trauma we endure is conditioned to be treated as either a rite of passage."

"I think that’s one of the ways in which this is quite different. It’s not a one-and-done, and it’s also not, get the technology up to a certain point and now we’re ready to deploy it everywhere. Geographically, street lights are different, weather is different, there’s a lot about each domain that’s quite different. What you’ll see us do, and what you’ve seen us do now that we’re operating in two fairly different environments, that gives our tech stack the opportunity to learn. We’ve driven over 20 million miles on public roads, autonomously, across 25 cities. Over 20 billion miles in simulation, which is quite important. And so this is the way the Waymo Driver learns and all of that learning is shared across the fleet."

"If you’re genuinely offering the right experience the cool little hidden spot in Marrakech to go to then they’re going to want to use you."

"Half of luxury consumers in the world will soon be millennials, but at the moment our product isn’t focused on them."

"A key theme will be making sure we’ve got a membership offering that does."

"They call out bullshit really quickly."

"They could have hired a big gun externally for this role yet they’re empowering their own."

"You have to really give them what they want, or they’ll walk."

"Ben and Aaron are my mentors. They have totally formed my career."

"It gives you a degree of stamina and allows you to empathise with people in a different way."

"I have this thing about being ‘human’ in business."

"It’s because I’m a young, female CEO, but I think it’s important to build an environment where people don’t think that to be successful."

"We all have personal challenges, and I’d love to foster an environment to feel that’s OK."

"That’s why I’m doing a job of somebody at least 10 years older than me."

"When you go through things, loss is one, you gain an ability to prioritise what’s important."

"The parent suddenly becomes physically disabled but emotionally different too."

"I moved back to London and started at Quintessentially’s London headquarters."

"You know, it’s very hard, being a young carer."

"The roles are reversed."

"It’s just having the time and capacity to do them."

"I was at university I read an article in British Vogue magazine a profile piece on Quintessentially’s co-founder Ben Elliot."

"I immediately parked the company in my head, thinking it seemed like a great concept entrepreneurial, creative, global."

"These things don’t have to cost a lot of money."

"People have definitely come to appreciate the smaller, everyday luxuries the time to enjoy a real conversation and dinner with a friend"

"The chance for a long walk with a loved one, downtime with family, the opportunity to learn a new language or skill."

"It was the kind of company I knew I wanted to work for."

"“My first adult job was as an executive assistant, which means I got to see everything from the top and how a company runs. I got all the boss’s emails. I could also see all the numbers, which meant I could see how a business ran. It was amazing. It gave me the best insight into operating a business.”"

"“So I actually chased Quintessentially for a job and applied over multiple years and in different places until they gave me a job. From there I worked very closely with the founders, and they threw me an opportunity to come out and run the US business. We tripled in size very quickly, and then I took the reins. I just sort of rose up, learning from them, actually.”"

"“In this position of seniority, I think there’s an obligation to actually show a different and more feminine side to leadership. And I’ve found I’d be much more effective in staying close to my team and understanding what’s going on with the front line by showing emotion. I spent the last 12 months actively trying to soften a little bit, and it’s made such a huge difference with how I’m engaging with people.”"

"“Sweden is so conscious in its impact and sustainability agenda, and businesses see that they have a responsibility to impact society positively in the long term. And that's something that I think is very unique to this market and I think the rest of the world needs to be educated on.”"

"“You just have the most amazing group of interesting people driving change and impact, and I feel so fortunate to get to learn from them every day,”"

"“I absolutely adore Malala. I find her very inspiring. Equally, I find Emma Watson incredibly inspiring and as Angela Merkel is now finished in office I would love the opportunity to hear from her... and then I'm really inspired by the decisions that Alexandre Arnault makes, so I would love to be able to get him on stage too.”"

"When Covid first hit, services which were historically the most popular amongst our members such as restaurant reservations, access to events and international travel ceased almost overnight."

"“It's very transparent. It's a very non-hierarchical, relaxed working culture and creative and collaborative.”"

"I would say my posture wasn't bad previously, but it wasn't excellent."

"I started working with a postural expert."

"“I was lucky enough to be invited as a guest to Brilliant Minds in 2018 and 2019. And I had the most amazing experience. I thought it was a really unique gathering of the most interesting people convening on the most important issues of our time.”"

"I wanted to fix my posture."

"“They started looking for a new CEO and I was headhunted. It was a once in a lifetime opportunity and I knew I was excited by it as soon as I got to know the board. It just cemented that this is absolutely what I wanted to do,”"

"Our agency arm also saw their events programming paused."

"“I've always been a little bit like this. I'm huge on New Year's resolutions. I'm huge on setting goals, but I think we're always an evolution…You grow, and you learn things about yourself, and you read more. And I think that it's an evolution.""