Josh Tetrick

"When you take the animal out, you also take the greenhouse gas issue out. And you take the food safety issues out. And you take some of other externalities related to food scarcity out. But one thing that’s amazing is I think you put our values back in. You put values like compassion, and integrity, and kindness. Values that are natural to human beings, you put that in. You build that back into the story of our food. And I think, as this begins to progress, I think it also helps people to pause before they eat that egg, before they eat that steak, before they eat that chicken nugget. And ask themselves, is that really what they want? Or do they actually want something more?"