Craig Federighi

"Here is iPhone 10. Now, unlocking it is as easy as looking at it and swiping up."

"At Apple Pay, we believe privacy is a fundamental human right, we don't think you should have to make a tradeoff between great features and privacy. We believe you deserve both."

"We delivered this while taking an extraordinary step forward for privacy and AI with private cloud compute, which extends the privacy of your iPhone into the cloud so no one else can access your data, not even Apple. We also introduced enhancements that make Siri more natural and more helpful, and as we've shared, we're continuing our work to deliver the features that make Siri even more personal. This work needed more time to reach our high quality bar, and we look forward to sharing more about it in the coming year."

"It wouldn't meet our customer expectations or Apple standards."